Insights

Notes from inside real AI engagements.

Field notes, frameworks, whitepapers, case studies — what we're seeing in client work, what's shipping, what's getting ripped out, and what actually moves the needle.

Featured

Audit · Build · Automate · Embed: How We Actually Run AI Engagements

Framework · 4 stages

Framework

Audit · Build · Automate · Embed: How We Actually Run AI Engagements

Most AI agencies sell you one of these four stages and call it a project. We run them as one continuous engagement because that's what actually works for established firms.

Audit→Build→Automate→Embed

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8 results

Field Note

Professional Services

What I Didn't See at the Small Business Expo: Real AI Implementation

The Small Business Expo at Javits Center revealed a troubling gap: AI buzzwords everywhere, substantive implementation nowhere. Most vendors confused marketing automation with actual AI systems.

Frederike Falke·May 8, 2026

How We WorkMethodology

Why Most AI Projects Fail at Adoption, Not at Build

Most AI agencies ship and leave. Six months later, half the team has gone back to the spreadsheet. The real work happens after launch — and that's where most projects die.

Frederike Falke·May 8, 2026

Case StudyLaw

Hours

Standard contract turnaround

Anonymous · under NDA

Boutique entertainment law firm — anonymous, under NDA

When a Missed Clause Costs Six Figures: Lessons from Building AI for Music Law

A boutique entertainment law firm was hemorrhaging partner time on first-draft contract work. One missed clause could cost clients mid-six figures. Here's how we built AI that preserves firm voice while shipping contracts in hours, not days.

100% partner sign-off retained

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Granola

Tool Review5/5

A Small Tool That Gets One Thing Very Right: Granola

Granola combines your live notes with call recordings to produce one clean output. No bots joining calls. No sprawling feature sets. Just the bridge between human notes and AI transcription done right.

+Lives on the desktop — no weird AI bot joining your calls as a fake participant

−Desktop-only (Mac-first); not ideal if you're working off a phone or tablet

Frederike Falke

AmplicastProduct Note

What We Shipped This Week: Amplicast UI Refresh + nxtconnect.ai in German

We shipped nxtconnect.ai in German and refreshed the Amplicast Create flow. These aren't headline features, but they solve daily friction points for teams using our tools in production.

Frederike Falke·May 8, 2026

Field Note

Professional Services

A Retail Conversation That Reminded Me What AI Is Actually For

A conversation with a retail team reinforced the real purpose of AI: cutting manual work to create more space for relationships. The teams winning with AI understand this fundamental principle.

Frederike Falke·May 8, 2026

Framework · 4 stages

Framework

Audit · Build · Automate · Embed: How We Actually Run AI Engagements

Most AI agencies sell you one of these four stages and call it a project. We run them as one continuous engagement because that's what actually works for established firms.

Audit→Build→Automate→Embed

Read on the site

How We WorkMethodology

Why Most AI Projects Succeed at Build and Fail at Adoption

We see this pattern across every industry we work in — market research, law, real estate, consulting. The build phase is complete. The system works. The handoff slides look good. Six months later, half the team has switched back to Excel.

Frederike Falke·May 8, 2026

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