THE PRACTICE / Topic · AI Agents

AI Agents — Insights

Agentic AI that ships and stays. What real autonomous workflows look like in production, vs. the demo-theater versions.

ARTICLEOct 2026

Data pipeline diagram with a warning icon before an AI agent node

Fix the Data Before You Build the Agent

Companies race to deploy AI agents on messy, fragmented data and wonder why outputs are wrong. The model is not the problem. The data underneath is.

Frederike Falke

ARTICLEApr 2026

Stop Treating Contacts Like Rows in a Database

Most CRMs turn people into data points. You lose the human connection when every interaction becomes a form to fill. Here's why conversational AI changes everything about how we manage relationships.

Frederike Falke

ARTICLEApr 2026

Translucent amber hands reaching, one dissipating digital tasks (emails, calendars) with a pink beam connected to a purple crystal

AI Agents Don't Replace Relationships — They Protect Them

The fear that AI makes relationships fake misses the point. When AI handles the logistics, you get to focus on what actually matters — the human connection.

Frederike Falke

ARTICLEMar 2026

Magenta faceted object releases silver fragments dissolving into purple glitter, connected by a knotted tube

I Went to 200 Events and Lost Half the People I Met

Two years, 200+ networking events, and hundreds of lost connections later — here's the origin story of why we built an AI-native CRM that actually works for relationship management.

Frederike Falke